I was rather pleased to see Barack Obama win the 2008 US presidential Election. My reasons run pretty much along the same lines as those of other people who were: sick to death of George W. and feared McCain would follow in his path, or at least continue some of his policies. I wanted to see if an Afro-American would be accepted for the job and all that that meant. And I admired the consistency of the President-elect; the way he ran his two campaigns and how he kept his composure in the face of adversity — etcetera.
What disheartened me about the 2008 Presidential campaign was how the so-called “mainstream media” fawned over Obama like he was some kind of political Messiah. I have mentioned this before but now I see where those with clout are admitting that Barack Obama was treated in an all-together different manner than was John McCain.
Depictions can stay with a person and swell in retrospect. The number of stories written about Obama had to impress, if not the conscious mind of many Americans, then at least the consciousness of the country. As for campaign media coverage Obama won hands down but there is even hesitation in answering who received the second most attention after the presidential campaign began; was it John McCain or Sarah Palin.
The latter received positive coverage until she began opening her mouth to say things she didn’t understand, or at least was incapable of making the viewer/ reader understand that she understood. (There was a syntax problem.) The Biden/Palin TV debate was the most watched in political debate history.
The media shot her up and then reported how she crashed to earth like a spent skyrocket – the kind dad’s thrill their children with on the Fourth of July. But her numbers stayed high.
She sold papers; the press and electronic media (including the radio talk shows) had a field day. I don’t know the figures of how many words were written or how many hours of viewing time were spent praising then trashing Governor Palin but the numbers came close to eclipsing McCain himself.
Obama sold papers too. Understated but definitely front and center in people’s minds was Race. In fact rather than hurt it likely helped. Oh, the Southern “Good Ol’ Boys” sat around talking about a lynch party but generally speaking a lot of younger Americans plus a huge black turnout gave him a resounding victory.
During the campaigns, Obama was almost a political freak with his limited experience at almost everything – offset by his charismatic bearing, golden oratory (people ignored the dropped final g’s) and his picture perfect family. McCain was depicted as exactly what he was: an aged war hero and experienced legislator. Except the party he represented (and its leader) was in the toilet so the nation’s media, almost overwhelmingly, gravitated to the Illinois Senator.
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Then on November 4th, a few weeks back — the election over — there came a time for reflection and inventory.
Time Magazine’s Mark Halperin was one who took up the torch when he summed up the coverage in a speech to a conference of media analysts at the American Political Journalism Organization (Politico) held at the University of California “It’s the most disgusting failure of people in our business since the Iraq war.” Pretty heady stuff from an editor of Time.
In his address Halperin threw a verbal dagger at the (Liberal) New York Times which had done a story on the presidential candidate’s wives in which it lauded Michelle Obama and trampled Cindy McCain. Pretty heady stuff coming from Time, better known on occasion for its cover than its content.
During the campaign, right-wing publications as well as America’s Conservative Movement didn’t hide their distaste for the Obama press and electronic media coverage which lead with the President-elect many times more often than McCain. In print Obama’s name appeared above the fold so often it almost appeared as if it was he who edited the front page.
No-one can blame Obama directly for any of the gush, however he did outspend McCain two to one after going back on his promise to use public financing. Halperin admitted he ran a “remarkable candidacy”.
Well, yes it was remarkable; provided a lot of fodder (one notable example: the skirmish over Reverend Jeremiah Wright); the Obama camp used a hammer drill to reach the public with a somewhat vacant slogan (“Yes We Can”); warned that McCain would be the extension of the Bush Legacy (“just look in the rear-view mirror”) to say nothing of winning a wrenching Primary tussle with Hillary Clinton.
David Limbaugh was an immutable bark, constantly hurling boulders at Obama. He might as well have been throwing popcorn. However Limbaugh’s defense of Palin’s wardrobe fell short of spectacular. Too bad, what was she supposed to wear, clothing from Wasilla’s Second Hand Store? Limbaugh’s “covering up rather than covering” the Senator’s “shady past and corruption“ actually contributed to the torrent of words … somebody once said a knock is as good as a plug?
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But when Bill Brennan of the other Liberal press giant, the Washington Post, came out and submitted that his own paper’s scales dipped heavily in favor of Obama there was no doubt that the media was delivering itself a spanking. The Post’s Deborah Howell wrote an article “An Obama Tilt in Campaign Coverage” and quoted a readership survey conducted on Election Day that indicated The Posts’ readers were critical of the paper’s bias. Howell said they were right.
Howell says she studied the paper’s coverage over the past year and found there was “rampant” pro-Obama coverage, citing op-ed pro-Obama and Negative-McCain columns and that the paper’s editorial endorsement favored the President-elect.
Even CNN’s “Best Political Team on Television” has acknowledged Obama bias. Not surprising, anyone in this part of the world is somewhat limited in News coverage but most local Channel providers, dare I say all, carry CNN, albeit the International version. However for stuff like election coverage they skip back to Atlanta’s main desk — Obama central. I watched a fair amount of BBC World Service coverage and it’s only natural that the UK’s well-disposed network would play fair to both sides.
Shortly after the Palin rocket had reached warp speed, a rare (for the Beeb) sidebar comment indicated that Obama, indeed, had been generating a considerable amount of News but was now being challenged in that area by Governor Sarah Palin from Alaska. The co-presenter, with a crooked smile mentioned what an “unusual” election they were having in the United States.
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So … the American media did not serve admirably in its coverage of the 2008 vote. It showed bias in favor of the eventual winner.
It’s not the place of mainstream press and television to breech the wall of voter indecision. Not in a country which is heralded as being an example of a Democratic Society. The St Louis Post Dispatch is not the People’s Daily touting Xinhua News Service propaganda.
A new and absorbing circumstance arose nearly two years ago in the USA. It would have been enough to report the facts as they presented themselves in such a situation. Following the Primary win and conceding that Senator Obama would have won regardless of what part the media played, it was decidedly his victory, not theirs and their inappropriate influence has come home to roost on their mastheads and signal towers.